Examine.com is a platform that provides evidence-based information on supplements, nutrition, and health, offering comprehensive summaries of scientific research on these topics.
It makes money through selling its subscription service which includes tons of new research summaries and guides every month.
It makes money through selling its subscription service which includes tons of new research summaries and guides every month.
They don’t, thus, need to rely on advertisements or sponsors that might put a dent in their reputation of being bias-free.
While the site does all the basics of SEO right, its content is not “Search engine optimized” .
While the site does all the basics of SEO right, its content is not “Search engine optimized” .
The content genuinely feels like it’s made for the reader first and search engines second.
Despite that, their site gets over 500k hits a month.
Examine.com is probably one of the best sites I have seen implementing EEAT effectively
E-E-A-T, an abbreviation for Experience, Expertise, Authoritativeness, and Trustworthiness, is a set of criteria employed by Google to assess the quality of search results.
Basically, Google wants to know that you actually have some substance behind what you are writing/publishing about. Here’s how Examine does it…
Examine has the most comprehensive About Us Page I have seen in a while.
The table of contents covers pretty much every question a reader might have about the company.
Following its theme of transparency, Examine.com’s editorial policy page covers how the content on the site is created and published.
. Here are the steps listed by them: 1. Researcher and reviewer create outline to fully address the question/topic at hand.\ 2. Researcher writes the article. Article is copyedited by a content editor. 3. Article is edited by editor. 4. Article is reviewed by reviewer. 5. Corrections and clarifications are incorporated at every level. 7. Article is published on the website
Every guide on the site has a panel on the right displaying exactly who did the research and who was involved in fact-checking it.
It also lists all the references/studies mentioned in the article to further solidify its claims.
Hover over any researcher/fact checker and you will see a brief intro about the person and their qualifications.
Examine.com has a ton of backlinks (over 11k unique, do-follow links)- a lot of whom are from reputed sites like NYTimes, Wikipedia, Healthline, and more.
In fact, it gets the stamp of approval from Andrew Huberman (who runs one of the top podcasts around health and wellness) as he’s seen vouching for them in his videos.
There are a ton of direct brand searches for Examine.com- searches like [supplement] examine.
People Approved!
You don’t get these kinds of searches unless people think your content is quality + trustworthy.
Develop a detailed and comprehensive "About Us" page on your website. This page should address common questions and concerns that your audience might have about your organization
Create an "Editorial Policy" page to outline your content creation process, emphasizing transparency, accuracy, and quality control.
Implement rigorous fact-checking, display research contributors, list references, and provide brief introductions about your experts to build credibility and authority in your content
Most importantly, you don’t get backlinks and branded traffic from mediocre content. The content done by Examine.com takes time, effort, and money. Invest in content. Invest in the people creating content